With reference to the research I conducted in my previous task, I now understand the genre to be targeted mainly at the younger generation therefore I would mainly have to create content that excites and involves males and females of the social class C1-E.
The common conventions to an arts magazine include thing such as; Large masthead that fills the top of the page, one main image that clearly represents the genre, content teasers and a clear colour palette.
For one of my products I will be creating a website, I have chosen this idea because I think that in order to make my magazine attract younger readers I will have to make it available to view online as this is how most of the younger audience would read my magazine. In order to attract a sub audience of older readers I will also do a lot of primary research in order to find out what kind of articles and stories they would like to see appear in my magazine. For example things such as; art in music, galleries, and new artists. I will conduct my research using social media and websites such as survey monkey.
When I have looked at a variety of art magazines in my area such as DigitalArts, print and Digital Artist, I have noticed that they all have a conventional target audience of 18-25 of mixed gender in the social bracket of C1-E. Therefore this will be the primary target audience I will aspire to reach. For my main task I will be creating a Creative arts magazine, the main distribution will be to the UK.
Wednesday, 31 August 2016
Friday, 19 August 2016
Legal Restraints
Within the print industry there is many legal constraints that magazines publishers have to take into consideration especially magazines that talk about celebrity news/gossip. The reason behind this is because it is very easy to represent a person in an inappropriate or negative way. Therefore there are rules that editors must follow in order to stay within the legal requirements.
The people who decide what can and can not be published is the 'Press Complaints Commissions' (IPSO) and the 'Advertisement Standards Agency' (ASA). These are both situated in the UK and are regulating bodies for publishing and advertising. The ASA control what can and can not be published on magazines along with dealing with complaints received in this subject. For example, if someone was to complain about an advertisement in a magazine, they would have to raise the issue with the ASA. The second regulating body, IPSO, have an equally important role as they decide what content in the magazine can and can not be published. In order for this to happen they set up an editors code which simply says that that editors can't distort images or stretch the truth of any stories. The editors must be as completely accurate as possible and deal with any cases of inaccuracy. Magazine companies also have to take into consideration peoples privacy such as their homes, personal life and names. Again if anyone had a problem with this they could bring it up to the ASA.
Privacy can play a huge part and is a big legal constraint that all magazine companies have to be very careful of. A lot of "gossip" magazines can be quite close to breaching this legal constraint as they constantly publish news about peoples weight loss, pregnancy or even just their personal life and some people may not want this information being exposed to the public without direct permission.
The people who decide what can and can not be published is the 'Press Complaints Commissions' (IPSO) and the 'Advertisement Standards Agency' (ASA). These are both situated in the UK and are regulating bodies for publishing and advertising. The ASA control what can and can not be published on magazines along with dealing with complaints received in this subject. For example, if someone was to complain about an advertisement in a magazine, they would have to raise the issue with the ASA. The second regulating body, IPSO, have an equally important role as they decide what content in the magazine can and can not be published. In order for this to happen they set up an editors code which simply says that that editors can't distort images or stretch the truth of any stories. The editors must be as completely accurate as possible and deal with any cases of inaccuracy. Magazine companies also have to take into consideration peoples privacy such as their homes, personal life and names. Again if anyone had a problem with this they could bring it up to the ASA.
Privacy can play a huge part and is a big legal constraint that all magazine companies have to be very careful of. A lot of "gossip" magazines can be quite close to breaching this legal constraint as they constantly publish news about peoples weight loss, pregnancy or even just their personal life and some people may not want this information being exposed to the public without direct permission.
Institutional Research
After researching several distribution companies I have chosen Bauer Media to distribute my regional magazine. Bauer Media Group are a large European-based media company, headquartered in Hamburg, Germany that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. It’s one of the leading Multinational Magazine publishers in the world and is privately owned. Bauer Verlagsgruppe has been managed by five generations of the Bauer family. Originally a small printing house in Germany, Bauer Media Group entered the UK with the launch of Bella magazine in 1987. Under the name of H Bauer Publishing they became Britain's third largest publisher.
The other distribution companies that I looked at included Archant community Media which are a privately owned media company that creates geographical and specialist interests communities across a wide range of media and employing 1,600 people as part of their team. Currently they are the fifth largest printing publisher in the UK, they publish 1.6 million copies a week and reach 6 million readers online a month. It's portfolio of about 50 titles does feature one of the magazines named Cornwall Life that I will use as inspiration as its based in my target area. Their target audience are people of the C1 social bracket and primarily people who live in the country rather than big cities however they would be part of their secondary target audience.
Another publishing company I looked at was IPSO Media Ltd who are a consumer magazine and digital publisher situated in the United Kingdom, with a large portfolio and selling over 350 million copies each year. IPC Media also produces over 60 iconic brands including magazines such as NME, Ideal Home, Country Life, and Housebreaker. In the 1800's IPSO had a primary target audience of upper class middle aged men, this was evident as they produced magazines such as; Horse & Hound, Shooting Times, Yachting World, Amateur Gardening. However since the start of the 1900's IPSO has started to target woman by producing magazines such as ‘Woman’s Weekly, Woman & Home and Woman’s Own’. In the modern era IPSO continued to expand there target audience with more titles such as: Sporting Gun, Motor Caravan, Wedding & Home, Country Homes & Interiors and so on. From this list of titles its clear that IPSO continued to grow and focus on two main target audiences which is middles aged men and middle aged woman.
The other distribution companies that I looked at included Archant community Media which are a privately owned media company that creates geographical and specialist interests communities across a wide range of media and employing 1,600 people as part of their team. Currently they are the fifth largest printing publisher in the UK, they publish 1.6 million copies a week and reach 6 million readers online a month. It's portfolio of about 50 titles does feature one of the magazines named Cornwall Life that I will use as inspiration as its based in my target area. Their target audience are people of the C1 social bracket and primarily people who live in the country rather than big cities however they would be part of their secondary target audience.
Another publishing company I looked at was IPSO Media Ltd who are a consumer magazine and digital publisher situated in the United Kingdom, with a large portfolio and selling over 350 million copies each year. IPC Media also produces over 60 iconic brands including magazines such as NME, Ideal Home, Country Life, and Housebreaker. In the 1800's IPSO had a primary target audience of upper class middle aged men, this was evident as they produced magazines such as; Horse & Hound, Shooting Times, Yachting World, Amateur Gardening. However since the start of the 1900's IPSO has started to target woman by producing magazines such as ‘Woman’s Weekly, Woman & Home and Woman’s Own’. In the modern era IPSO continued to expand there target audience with more titles such as: Sporting Gun, Motor Caravan, Wedding & Home, Country Homes & Interiors and so on. From this list of titles its clear that IPSO continued to grow and focus on two main target audiences which is middles aged men and middle aged woman.
Thursday, 18 August 2016
Regional Magazine History
The first arts magazine was founded in 1959 by Richard Coyne and Robert Blanchard, the magazine's coverage includes graphic design, advertising, photography, illustration and interactive media. This was a magazine that released issues bi-monthly, and featured things such as gallery reviews, new artists and information about the genre. The magazine was published by an Author/writer named Patrick Coyne. Since his time the magazine industry has changed a vast amount, for example one of the most common magazine genres now are things such as celebrity and fashion as society feels a sense of importance to stay up to date with the celebrity world rather than the arts world and how things are progressing.
A typical Arts magazine would be released monthly and would include information and events of the up coming month in relation to the type of art found in the area or country the magazine is available in. Because of the amount of information and offers they include they are introduced via a monthly subscription and send straight to the reader.
Although most arts magazines feature the same type of contents they all vary slightly because some of them are mainly focused to the area in which the magazine will be released, however most of them are broad and include articles that attract and inspire upcoming artists all over the world.The main target audience of this magazine would be mixed gender between the age group of 18-15 within the social class C1-E as they are mainly steered towards the younger readers.
A typical Arts magazine would be released monthly and would include information and events of the up coming month in relation to the type of art found in the area or country the magazine is available in. Because of the amount of information and offers they include they are introduced via a monthly subscription and send straight to the reader.
Although most arts magazines feature the same type of contents they all vary slightly because some of them are mainly focused to the area in which the magazine will be released, however most of them are broad and include articles that attract and inspire upcoming artists all over the world.The main target audience of this magazine would be mixed gender between the age group of 18-15 within the social class C1-E as they are mainly steered towards the younger readers.
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